White Magic is a true whitening shampoo. It is a semi permanent color, with a plant derived sufactant base. This whitening shampoo will not dry out and damage the coat! White Magic adds shine, controls frizz and prevents tangels!!!! This is a FANTASITIC new product! NOTE: If this is your FIRST time using the White Magic we recommend a slightly higher dilution rate of 10 or 15 parts water to 1 part shampoo. DO NOT let the product sit in the coat until you are familiar with the product! You can always go back and rebath to get the whites whiter. Remember that every coat type has a different porosity and will absorb differently.

The Sealer Magic is designed to seal in the magic. Keep your colors looking beautiful! Sealer Magic can be used on all coats and with ANY of the Magic Colors Shampoos. Dilution rates will vary based on your dog's coat type. What makes the sealer so special: LOW THERMAL CONDUCTIVITY - HIGH REFRACTIVE INDEX - PROTECTS DELICATE KERATINS - ADDS GLOSS & SHINE Dilutions: Drop Coats: 8 to 1 Double Coats 12 to 1 Harsh Coats 16 to 1

All Breed Texture Crystals Texture Crystals are derived from many minerals. They naturally put back what has been stripped of the hair from poor nutrition and the environment. The Texture Crystals will return the hair to its correct genetic state as opposed to artificial enhancements. Texture Crystals will produce stiff wirehair if the genetics are as such. For example if applied to a Wire Fox Terrier the coat will feel stiff and very hard to the touch. If applied to a Havanese or Powder Puff you will not have the same effect. The last two breeds do not possess the genetic qualities of a heavy textured coat. You will see better depth of color, shine, and more manageability. The benefit on a Poodle or Bichon will be stronger hair with more body for creating plush coats. For best results sprinkle in hair, brush into coat with a Boar or Horsehair style brush. Use on all color coats. Crystals will disappear as brushed into coat. For the softest finest hair to the harshest wire coat. Great on coats that need scissor work as this is a fine powder

Intense is designed to maintain a natural appearance. This hair spray is designed to hold the coat in place. This unique formula helps create the look you need with out worry of excessive build up. Intense helps mold the style you want without loosing that natural look. It is a quick drying hair spray with an adjustable hold. This fabulous spray has a buildable hold starting off from light to super firm! You will love the sheen it leaves on the coat. Intense can be soft enough to use on small topknots or strong enough to hold them in place through out the day. With Intense you can build layer after layer leaving a wonderful textured look without all the build-up.

Maxim is a unique volumizing spray than not only creates varying textures within the coat but also adds volume with holding power. Formulated to create a beautiful coat with consistency & texture - Maxim holds its own! Maxim for hold, volume and texture without leaving coats sticky, tacky or gummy. This unique formula establishes and reinforces the base of the coat without excessive breakage or damage. Maxim helps fill in where you need that extra lift in the coat, creating a look that is resistant to humidity, wind and sun. You can brush out and modify the final look as necessary without having to worry about extreme build-up or breakage.

Recommended for breeds with harsh coats, curly coats, textured coats, and wire coats. This shampoo has a unique blend of proteins that thickens the coat and adds density and volume to each hair shaft while gently cleansing. What the protiens do is attach themselves to the individual strands of coat increasing the diameter of each hair shaft adding a full, rich, and denser look to the coat. The proteins strengthen damaged hair by connecting and sealing broken protein bonds. Hair is restructured at the molecular level, leaving it stronger and smoother. To obtain maximum results from this shampoo we do recommend leaving the product on the coat for 2-3min to give the protiens ample time to adhear themselves to the hair shafts. NOTE: This product is not recommended for drop coated breeds. Different coats shed at different intervals and breeds that have extremely long shedding intervals like the Yorkie, Maltese, and Shih Tzu will not get any true benefit from this product. Since the protiens will build up on the shafts over a perdiod of time the weight will become too much for some coats and cause breakage. Occassional use is ok.

Recommended for coats that need depth of color. This shampoo is safe to use on ALL colors. The color enhancing effect of this product is created through microscopic optical brighteners. These tiny crystals help reflect back the base color that is already in the coat. This prism effect creates brilliant colors and beautiful whites in all coat types. This product is NOT a bleaching or color removing shampoo. The Brightening Shampoo is 100% safe on all colors. Note: Does not contain any conditioning agents. Certain breeds will need to complement this product with other Pure Paws products. Please see the Breed Usage Guide for your dog.

Recommended to maintain moisture and hydration levels on ALL coat types. This shampoo is a must for coats that are dry and damaged. Most damage is caused by external environmental factors and can be minimized with the right coat care. Dry coats break easily and cause matts making it difficult to keep a coat healthy. To avoid drying out and damaging the coat use the Reconstructing Shampoo as part of your maintenance program when bathing your dog. NOTE: If the shafts are extremely damaged, trim the ends and allow the coat to become strong and healthy.

Pure Paws Oatmeal & Aloe Shampoo is specially formulated to relieve and restore moisture to dry, sensitive or irritated skin. Oatmeal has long been recognized and highly regarded for its moisturizing and anti-itch properties and is consistently recommended for pets with allergies. The addition of Aloe Vera provides soothing relief for pets with sensitive skin while leaving the coat soft and shiny.

Pure Paws Oatmeal & Aloe Conditioner with Oatmeal is specially formulated to relieve and restore moisture to dry, sensitive or irritated skin. Oatmeal has long been recognized and highly regarded for its moisturizing and anti-itch properties and is consistently recommended for pets with allergies. The addition of Aloe Vera provides soothing relief for pets with sensitive skin while leaving the coat soft and shiny.

The Silk Cream has multiple uses. Recommened as a regular conditioning treatment for dogs with with very heavy coats. Diluted eight parts water to one part conditioner and then apply to the coat. Leave on for two to three minutes and rinse. Always bath and condition in warm water. On the final conditioning rinse use cool water. As a tratment for damaged coat we recommend to mix the conditioner half warm water and half conditioner. Pour the mixture over the coat working it through making sure to get full, even coverage. Once applied wrap the dog in a towel and place under a drier for five to ten minutes. The warm air from the drier will keep the hairshafts open allowing the conditioners ample time to penetrate. Once you are doe rinse the dog with cool water to close the shafts back up. You will see immediate results after using the Silk Cream as a treatment.



*Improves texture
*Strengthens
*Repairs
*Reduces tangles
*Adds shine
*No build up

Recommended as a regular conditioner for harsh, curly or short coated breeds. Use after every bath at home for maintenance. For drop coated breeds only use for damaged coats. Apply once every 3rd or 4th bath to help strenghthen and condition the hairshaft. This conditioner helps prevent split-ends & restores coats natural thickness. The vitamins help moisturizes, rejuvenates & protects skin to promote healthy hair growth. The deep conditioner Contains natural herbal extracts to revitalize and condition coat. The Panthenol and wheat proteins moisturize and improve tensile strength of coat to prevent breakage. Adds fullness & body to coat. Use for a hot oil treatment. Note: This will not soften the coat texture.

Recommended as a regular conditioner for harsh, curly or short coated breeds. Use after every bath at home for maintenance. For drop coated breeds only use for damaged coats. Apply once every 3rd or 4th bath to help strenghthen and condition the hairshaft. This conditioner helps prevent split-ends & restores coats natural thickness. The vitamins help moisturizes, rejuvenates & protects skin to promote healthy hair growth. The deep conditioner Contains natural herbal extracts to revitalize and condition coat. The Panthenol and wheat proteins moisturize and improve tensile strength of coat to prevent breakage. Adds fullness & body to coat. Use for a hot oil treatment. Note: This will not soften the coat texture.

Pure Paws Color System has been designed to achieve the perfect blend of color and shine to show coats. This is a semi permanent color that can be used without worry of ruining the coat. This water based color washes out in just a few baths. You can also mix the colors to get the exact color you are looking for and achieve that perfect look.
- Now only available in Black silver:

Dry applications: To clean your dog spray liberally onto the coat and towel dry. For optimal results follow with a damp cloth to remove all residue. For show applications lightly spray onto the coat and blow dry. This will serve dual purpose of nuetralizing any unwanted odors as well as enhancing the dogs natural coat color through the effect of optical brightening prisms. (Above proceedures are not recommended for drop coated breeds). For treatment of Tear Staining and Beard Staining apply directly to the area that is problematic. Work into the coat. This will not result in immediate results but with repeated daily use the coat will become whiter. Allow approximately 1-2 weeks to see a dramatic difference. For optimal results follow with a damp cloth to remove all residue. Use for treating urine stains and last minute accidents. Spray directly onto the pee area and work product into coat following the growth pattern of the hair and dry. For optimal results follow with a damp cloth to remove all residue. Wet application: Great as an overall cleansening agent. You can use this for cleaning up puppies as pre-treatmentment prior to a bath. Spray into the area that needs most attention and work into the coat. Rinse and then proceed with normal bathing routine. Also, can be used when bathing your dog as a treatment to help brighten the coat. Make sure to use in a spray application when applying due to the consistancy of the product

Our Ultra Clear - Light Oil was designed to help boost coat conditioning. This product was designed as a clear, light oil in order to keep dirt build up off the coat and allow maximization of pore respiration. The refined Jojoba & Palm Oil blend was chosen specifically to moisturize the coat while keeping the product clear to protect the coat from additional yellowing caused by the natural coloring in oil products. Use this product with the Ultra Cream Conditioner for optimal results. For best results use this product in conjunction with the rest of the Pure Care Line of Products.

The Volumizing Foam is great for adding texture, volume and holding power. This non-alcohol foam helps with the look you need while protecting the coat. This specially formulated product is a combination of the holding power of a gel with the thickness of moose. The Volumizing Foam adds remarkable lift, fullness and body to any coat that needs that extra thickness. An essential product for bodifing and texturizing. Double coats, harsh coats, terrier coats and poodle coats will all find this product useful when working with the coats prior to show. The foam has the unique ability to allow you to build up texture in areas where you need it most. After bathing the dog apply Volumizing Foam to the coat and work through. Add extra foam to areas that require more volume or texture. After applying the foam, dry the coat. For extra volume always remember to dry in the opposite direction of the coat growth.

SHINE BRUSH THROUGH - This light conditioning shine spray is great for maintenance. Use daily on coats that tangle easily and require conditioning. The Shine will help keep coats AND furnishings in excellent condition in between shows. Mist the product onto the coat and brush through to keep the coat tangle free. WRAPPING - For dogs that use wraps this is aa great product to use when checking the wraps. You can break down the sections and spray the coat prior to rewrapping, then brush through and rewrap. This is ideal to use so that you will not saturate the coat with oil IRONING - When you are getting ready tp iron spray the product onto the brush or coat depending on desired amount of Shine and use as a base for ironing the coat. This is ideal for dogs with heavier coat types.

SHOW Recommended as an antistatic, hydrating spray. This product is ideal for dogs with very fine coats or coats that have problems with static. The Finishing spray will not build up on the coat and cause the coat to become greasy. For drop coated breeds with very thin coats this is wonderful as a ring side spray for brushing through the coats. It can also be used for ironing those extra sensitive coats. For double coated breeds this product will help keep the static from buidling up during and after the shows. Use to fluff the coats and keep the static at a minimum. Note: Static is one of the primary reasons that coats are damaged. Keeping the coat hydrated and static free is vital for healthy looking coats.

Ultra Volumizing Spray Gel is specially formulated for maintaining healthy hair. Combining the holding power of a gel with the even distribution of a fine mist spray; the Volumizer adds remarkable lift, fullness & body. An essential product for bodifing, texturizing and creating volume in the coat without alcohol damage.