Recommended for coats that need depth of color. This shampoo is safe to use on ALL colors. The color enhancing effect of this product is created through microscopic optical brighteners. These tiny crystals help reflect back the base color that is already in the coat. This prism effect creates brilliant colors and beautiful whites in all coat types. This product is NOT a bleaching or color removing shampoo. The Brightening Shampoo is 100% safe on all colors. Note: Does not contain any conditioning agents. Certain breeds will need to complement this product with other Pure Paws products. Please see the Breed Usage Guide for your dog.

Recommended to maintain moisture and hydration levels on ALL coat types. This shampoo is a must for coats that are dry and damaged. Most damage is caused by external environmental factors and can be minimized with the right coat care. Dry coats break easily and cause matts making it difficult to keep a coat healthy. To avoid drying out and damaging the coat use the Reconstructing Shampoo as part of your maintenance program when bathing your dog. NOTE: If the shafts are extremely damaged, trim the ends and allow the coat to become strong and healthy.

Recommended for breeds with harsh coats, curly coats, textured coats, and wire coats. This shampoo has a unique blend of proteins that thickens the coat and adds density and volume to each hair shaft while gently cleansing. What the protiens do is attach themselves to the individual strands of coat increasing the diameter of each hair shaft adding a full, rich, and denser look to the coat. The proteins strengthen damaged hair by connecting and sealing broken protein bonds. Hair is restructured at the molecular level, leaving it stronger and smoother. To obtain maximum results from this shampoo we do recommend leaving the product on the coat for 2-3min to give the protiens ample time to adhear themselves to the hair shafts. NOTE: This product is not recommended for drop coated breeds. Different coats shed at different intervals and breeds that have extremely long shedding intervals like the Yorkie, Maltese, and Shih Tzu will not get any true benefit from this product. Since the protiens will build up on the shafts over a perdiod of time the weight will become too much for some coats and cause breakage. Occassional use is ok.

Factor Zero Shampoo Formulated to be used on any breed or coat type in conjunction with any other Pure Paws line. Factor Zero shampoo is designed to put you coats at "ZERO", leaving a naturally clean slate to start your bathing routine. This product is essential for cleansing the coat after a show grooming. Once you have cleansed and balanced the coat back to its natural levels, you can then continue your grooming routine with any of the Pure Paws lines adding back in the elements your coats needs.Dilute Shampoo: 8-10 parts warm water to 1 part Factor Zero Shampoo.

The Silk Cream has multiple uses. Recommened as a regular conditioning treatment for dogs with with very heavy coats. Diluted eight parts water to one part conditioner and then apply to the coat. Leave on for two to three minutes and rinse. Always bath and condition in warm water. On the final conditioning rinse use cool water. As a tratment for damaged coat we recommend to mix the conditioner half warm water and half conditioner. Pour the mixture over the coat working it through making sure to get full, even coverage. Once applied wrap the dog in a towel and place under a drier for five to ten minutes. The warm air from the drier will keep the hairshafts open allowing the conditioners ample time to penetrate. Once you are doe rinse the dog with cool water to close the shafts back up. You will see immediate results after using the Silk Cream as a treatment.



*Improves texture
*Strengthens
*Repairs
*Reduces tangles
*Adds shine
*No build up

The Ultra Moisturizing Conditioner is safe for both puppies and dogs. Heat activators seal the cuticle on the hair shaft to help protect the coat from damage. (Rinse in cool water) Replenishes the moisture levels in skin and coat. Great for keeping healthy coat in optimal condition. Adds body and shine. Improves the manageability of the coat. Antioxidants protects skin from free radicals. Customize final results by varying amount of conditioner left on coat after bath. Jojoba Oil hydrates coat to maintain moisture levels. Panthenol penetrates the hair shaft to moisturize dry hair, smooth the cuticle & help prevent split ends. Vitamin B12 helps prevent split ends and restores natural thickness to the hair shaft. Aloe Vera Natural Herbal extracts revitalizes and conditions. Vitamin E Moisturizes, rejuvenates & protects skin to promote healthy hair growth. Save Money, the product dilutes 1 part to 10 parts water. Best Ingredients = Best Results

Forte Strengthening Shampoo is formulated to improve the skin for optimal coat growth and to work on the existing coat to improve and help repair the current coatÕs condition. Chamomile and Aloe Vera work together to soothe the skin. The Hydrolyzed Keratin & Panthenol work to protect and build a healthy coat. Protect and improve your dogÕs skin and coat with Forte Strengthening Shampoo.

Special Ingredients
Hydrolyzed Keratin Extract nourishes skin & coat with fatty acids. Promotes skin rejuvenation to grow a healthy beautiful strong coat & provide a naturally clean scent.
Panthenol Pro-Vitamin B5 moisturizer helps to hydrate the skin and promote healing to the damaged tissues.
Aloe Vera Contains fatty acids serve as a natural moisturizer to prevent coat breakage. Rich in proteins & various nutrients that nourish the skin & restore healthy coat roots & shafts vitalizing the entire coat & adds a refreshing scent.
Chamomile Decreases excessive oils on the skinÕs surface. Deeply penetrates to moisturize and anti-oxidants work beneath the skin to boost the health & sheen of the hair shafts.

Forte Strengthening Conditioner is formulated to improve the skin for optimal coat growth and to work on the existing coat to improve and help repair the current coatÕs condition. Wheat Germ and Jojoba Oil work together to improve the health of the coat and prevent future damage. Protect and condition your dogÕs skin and coat with Forte Strengthening Conditioner.

Special Ingredients
Hydrolyzed Keratin Extract nourishes skin & coat with fatty acids. Promotes skin rejuvenation to grow a healthy beautiful strong coat & provide a naturally clean scent.
Panthenol Pro-Vitamin B5 Moisturizer helps to hydrate the skin and promote healing to the damaged tissues.
Wheat Germ Increases moisture & helps prevent future damage. Readily absorbed by the skin and hair. Studies have shown it helps to increase circulation to skin which could aid in coat production.
Jojoba Oil Makes coat smoother and healthier. Works to eliminate dull and frizzy hair by improving the texture and appearance; it moisturizes the coatÕs skin and adds strength to the roots of the coat.

Forte Strengthening Spray is formulated to improve the skin for optimal coat growth and to work on the existing coat to improve and help repair the current coatÕs condition. Hydrolyzed Collagen works to enhance the coatÕs body, appearance, suppleness and sheen. Hydrolyzed Keratin & Safflower Seed Oil are absorbed into the coat and skin to strengthen and create a richer healthier coat re-growth at a faster pace. Protect and condition your dogÕs skin and coat with Forte Strengthening Conditioner.

Special Ingredients
Hydrolyzed Keratin Extract nourishes skin & coat with fatty acids. Promotes skin rejuvenation to grow a healthy beautiful strong coat & provides a naturally clean scent.
Panthenol Pro-Vitamin B5 moisturizer helps to hydrate the skin and promote healing to the damaged tissues.
Hydrolyzed Collagen Enhances the appearance and feel of the coat by increasing the coatÕs body, suppleness & sheen. Improves the texture of the coat; that has been damaged physically or by excessive treatment.
Safflower Seed Oil It nourishes the roots, penetrates deep inside the skin, and helps to prevent dryness. It strengthens the coatÕs strands which enables a healthier and richer coat growth at a faster pace. When applied to the skin, it acts as a vasodilator which can dilate the blood vessels, resulting in more nutrients supplied to the coat follicles through blood circulation, and a healthy environment for coat re-growth.

Pure Paws Oatmeal & Aloe Shampoo is specially formulated to relieve and restore moisture to dry, sensitive or irritated skin. Oatmeal has long been recognized and highly regarded for its moisturizing and anti-itch properties and is consistently recommended for pets with allergies. The addition of Aloe Vera provides soothing relief for pets with sensitive skin while leaving the coat soft and shiny.

Pure Paws Oatmeal & Aloe Conditioner with Oatmeal is specially formulated to relieve and restore moisture to dry, sensitive or irritated skin. Oatmeal has long been recognized and highly regarded for its moisturizing and anti-itch properties and is consistently recommended for pets with allergies. The addition of Aloe Vera provides soothing relief for pets with sensitive skin while leaving the coat soft and shiny.

Pure Paws Oatmeal & Aloe spray is specially formulated with earth's healthy plant derivatives. This pure, lightly scented hydrating spray adds moisture to the coat & gently soothes the skin. With a refreshingly soft and lasting fragrance this spray can be used following regular baths with our Oatmeal & Aloe Vera Shampoo & Conditioner or simply to rejuvinate your dog's coat in between baths. Give your companion the best ingredients and get the best results as the professionals around the world do using Pure Paws products.

Introducing Pure Paws H2O Shampoo! Our H2O Shampoo is perfect for extreme hydration. This shampoo calms the skin and decreases excess oils allowing for healthy oils to permeate the skin and coat adding brilliant, natural shine. Natural plant extracts also help in maintain wonderfully healthy skin Here are some of the wonderful ingredients: Passion Flower Extract Nourishes skin and coat with fatty acids. Promotes skin rejuvenation to grow a healthy beautiful strong coat. Provides a natural pleasing scent. Coconut Water Decreases excessive oils on the skin. Deeply penetrating moisturizer and anti-oxidant. Boost the health and sheen of hair. Coconut Oil Fatty acids serve as natural moisturizer. Rich in proteins and various nutrients that nourishes the skin and makes the coat root and follicles healthy, vitalizing the the coat. Moisturizes the coat to prevent breakage. Adds a sweet and refreshing scent. Aloe Vera Heals and repairs skin. Adds natural shine and re-hydrates skin. It penetrates deeply into the skins pours, promoting cell regeneration,revitalizing healthy tissue that promotes healthy coat growth. Aloe deep-cleans the hair and scalp, and leaves the hair truly clean, shiny and smooth. Aloe has the ability to penetrate the hair shaft to rejuvenate the coat by treating it with its similar chemical makeup to keratin. This improves elasticity and prevents breaking. Shampoo with Aloe Vera will strengthen the outer layer of the hair, known as the cuticle, and give the hair a shiny reflective, more uniform appearance.

Introducing Pure Paws H2O Conditioner! Our H2O Conditioner has it all! After using this product previously dry coats will feel incredibly moisturized without ever becoming limp or lifeless. Natural fatty acids and oils nourish the skin and coat and leave it weightless and soft to the touch. Here are some of the wonderful ingredients: Passion Flower Extract – Nourishes skin and coat with fatty acids. Promotes skin rejuvenation to grow a healthy beautiful strong coat. Soybean Oil – Vitamin E, promotes hair growth and adds strength. Adds luster to the coat. Bisabolol- Anti-Inflammatory , Anti-irritant, Anti-bacterial. Bisabolol is one of the main ingredients of chamomile. It soothes the skin and prevents skin itch. Bisabolol promotes healing and is a great tissue regenerator. Panthenol – ProVitamin B5 moisturizes and hydrates the skin; promotes healing.

Introducing Pure Paws H2O Hydrating Mist H2O Hydrating mist seals in moisture! This unique formula helps keep moisture in the hair shafts controlling dry fly away coats. Use daily to maintain moisture levels optimal. Hydrated shafts refract back brilliant color and shine. Get all the shine without all the weight! Here are some of the wonderful ingredients: Dimethicone – Protects skin. Increases suppleness & Shine. Protects hair from heat damage. Works to smooth down the cuticle of the hair to prevent frizzy flyaway coat. Isopropyl Palmitate- Derived from Coconut Oil *Antioxidants *Vitamin A Emollient that helps moisturize the skin. Anti-static ingredient.

"Black Magic" is designed to help make your dogs coat magically black. "Black Magic" is recommended for black coats. Color safely penetrates into the hair shafts and deposits a beautiful black hue. Use the complimentary Pure Paws products that are correct for your coat type. Do not forget to use the "Magic Sealer" as part of your color treatment to seal in the magic. Do not use on Tri-color or White coats unless you are trying to color those areas black.

The Black Magic Conditioner was developed to really help intensify black coats. In the conditioning phase of grooming we aim for opening the hair shafts and allowing maximum penetration. In this conditioning phase we can add in that extra Black Magic!

White Magic is a true whitening shampoo. It is a semi permanent color, with a plant derived sufactant base. This whitening shampoo will not dry out and damage the coat! White Magic adds shine, controls frizz and prevents tangels!!!! This is a FANTASITIC new product! NOTE: If this is your FIRST time using the White Magic we recommend a slightly higher dilution rate of 10 or 15 parts water to 1 part shampoo. DO NOT let the product sit in the coat until you are familiar with the product! You can always go back and rebath to get the whites whiter. Remember that every coat type has a different porosity and will absorb differently.

The Sealer Magic is designed to seal in the magic. Keep your colors looking beautiful! Sealer Magic can be used on all coats and with ANY of the Magic Colors Shampoos. Dilution rates will vary based on your dog's coat type. What makes the sealer so special: LOW THERMAL CONDUCTIVITY - HIGH REFRACTIVE INDEX - PROTECTS DELICATE KERATINS - ADDS GLOSS & SHINE Dilutions: Drop Coats: 8 to 1 Double Coats 12 to 1 Harsh Coats 16 to 1

Pure Paws Color System has been designed to achieve the perfect blend of color and shine to show coats. This is a semi permanent color that can be used without worry of ruining the coat. This water based color washes out in just a few baths. You can also mix the colors to get the exact color you are looking for and achieve that perfect look.
- Now only available in Black Silver:

Our Pure Care No Rinse Colorless Shampoo says it all. This shampoo is designed to help cleanse your dog without the need to rinse. And with no added color there is no need to worry about our shampoo depositing any pigment into your dog's coat. This product also contains an odor inhibitor which helps to remove unflattering smells form your little furry companion. This product is perfect for any coat type. For best results with this shampoo, we suggest spritzing your dog with the product, towel drying and following with a blow dryer. Take note however that this product can be used in conjunction with a water rinse. Always take precaution when grooming your dog to avoid getting any shampoo into the dog's eyes. The No Rinse Shampoo is safe for both puppies and dogs. Contains odor controlling agents that trap and neutralize unwanted smells. Soothing lubricants help avoid dryness and irritation. Optical brighteners enhance colors & brighten whites in your dog's coat. No added dyes or colors that can stain and damage coats. Never travel without it. Keep in a spray bottle to clean up accidents while traveling. Its clean scent will make your trip more enjoyable. Use for cleansing Terrier coats. Put Ultra No Rinse in a sudsing bottle without diluting and apply suds to a small wash cloth. Wait a few seconds for the cloth to absorb excessive liquid. Apply suds directly to coat with cloth.

Contains odor controlling agents that trap and nuetralize unwanted smells.
• Amphoteric Sufactant is a gentle cleansing agent that won’t harm the skin or coat.
• Soothing lubricants help avoid dryness and irritation.
• Optical brighteners help bring vivarent colors & bright whites in your dogs coat.
• No added dyes or colors that can stain and damage coats.
Dry applications: To clean your dog spray liberally onto the coat and towel dry. For optimal results follow with a damp cloth to remove all residue. For show applications lightly spray onto the coat and blow dry. This will serve dual purpose of nuetralizing any unwanted odors as well as enhancing the dogs natural coat color through the effect of optical brightening prisms. (Above proceedures are not recommended for drop coated breeds). For treatment of Tear Staining and Beard Staining apply directly to the area that is problematic. Work into the coat. This will not result in immediate results but with repeated daily use the coat will become whiter. Allow approximately 1-2 weeks to see a dramatic difference. For optimal results follow with a damp cloth to remove all residue. Use for treating urine stains and last minute accidents. Spray directly onto the pee area and work product into coat following the growth pattern of the hair and dry. For optimal results follow with a damp cloth to remove all residue. Wet application: Great as an overall cleansening agent. You can use this for cleaning up puppies as pre-treatmentment prior to a bath. Spray into the area that needs most attention and work into the coat. Rinse and then proceed with normal bathing routine. Also, can be used when bathing your dog as a treatment to help brighten the coat. Make sure to use in a spray application when applying due to the consistancy of the product

Our Ultra Clear - Light Oil was designed to help boost coat conditioning. This product was designed as a clear, light oil in order to keep dirt build up off the coat and allow maximization of pore respiration. The refined Jojoba & Palm Oil blend was chosen specifically to moisturize the coat while keeping the product clear to protect the coat from additional yellowing caused by the natural coloring in oil products. Use this product with the Ultra Cream Conditioner for optimal results. For best results use this product in conjunction with the rest of the Pure Care Line of Products.

SHINE BRUSH THROUGH - This light conditioning shine spray is great for maintenance. Use daily on coats that tangle easily and require conditioning. The Shine will help keep coats AND furnishings in excellent condition in between shows. Mist the product onto the coat and brush through to keep the coat tangle free. WRAPPING - For dogs that use wraps this is aa great product to use when checking the wraps. You can break down the sections and spray the coat prior to rewrapping, then brush through and rewrap. This is ideal to use so that you will not saturate the coat with oil IRONING - When you are getting ready tp iron spray the product onto the brush or coat depending on desired amount of Shine and use as a base for ironing the coat. This is ideal for dogs with heavier coat types.

SHOW Recommended as an antistatic, hydrating spray. This product is ideal for dogs with very fine coats or coats that have problems with static. The Finishing spray will not build up on the coat and cause the coat to become greasy. For drop coated breeds with very thin coats this is wonderful as a ring side spray for brushing through the coats. It can also be used for ironing those extra sensitive coats. For double coated breeds this product will help keep the static from buidling up during and after the shows. Use to fluff the coats and keep the static at a minimum. Note: Static is one of the primary reasons that coats are damaged. Keeping the coat hydrated and static free is vital for healthy looking coats.

Ultra Volumizing Spray Gel is specially formulated for maintaining healthy hair. Combining the holding power of a gel with the even distribution of a fine mist spray; the Volumizer adds remarkable lift, fullness & body. An essential product for bodifing, texturizing and creating volume in the coat without alcohol damage.

The Volumizing Foam is great for adding texture, volume and holding power. This non-alcohol foam helps with the look you need while protecting the coat. This specially formulated product is a combination of the holding power of a gel with the thickness of moose. The Volumizing Foam adds remarkable lift, fullness and body to any coat that needs that extra thickness. An essential product for bodifing and texturizing. Double coats, harsh coats, terrier coats and poodle coats will all find this product useful when working with the coats prior to show. The foam has the unique ability to allow you to build up texture in areas where you need it most. After bathing the dog apply Volumizing Foam to the coat and work through. Add extra foam to areas that require more volume or texture. After applying the foam, dry the coat. For extra volume always remember to dry in the opposite direction of the coat growth.

The Texture Mineral Foam will create a harsh feel to the outter coat. The minerals work to restore the natural texture while bonding to the hairshafts. Spray onto coat to create texture Restore Lost Minerals Spray into damp or dry coat. Dry into coat using appropriate brush/slicker or comb.Safe to use on all colors.

All Breed Texture Crystals Texture Crystals are derived from many minerals. They naturally put back what has been stripped of the hair from poor nutrition and the environment. The Texture Crystals will return the hair to its correct genetic state as opposed to artificial enhancements. Texture Crystals will produce stiff wirehair if the genetics are as such. For example if applied to a Wire Fox Terrier the coat will feel stiff and very hard to the touch. If applied to a Havanese or Powder Puff you will not have the same effect. The last two breeds do not possess the genetic qualities of a heavy textured coat. You will see better depth of color, shine, and more manageability. The benefit on a Poodle or Bichon will be stronger hair with more body for creating plush coats. For best results sprinkle in hair, brush into coat with a Boar or Horsehair style brush. Use on all color coats. Crystals will disappear as brushed into coat. For the softest finest hair to the harshest wire coat. Great on coats that need scissor work as this is a fine powder

For use to hold chalk in coats. Excellent for applying to the coat prior to chalking, work into coat with your hands, brush with a "slicker" brush to even it out in the coats, then "pack" in chalk, let dry and blow out.

Intense is designed to maintain a natural appearance. This hair spray is designed to hold the coat in place. This unique formula helps create the look you need with out worry of excessive build up. Intense helps mold the style you want without loosing that natural look. It is a quick drying hair spray with an adjustable hold. This fabulous spray has a buildable hold starting off from light to super firm! You will love the sheen it leaves on the coat. Intense can be soft enough to use on small topknots or strong enough to hold them in place through out the day. With Intense you can build layer after layer leaving a wonderful textured look without all the build-up.

Maxim is a unique volumizing spray than not only creates varying textures within the coat but also adds volume with holding power. Formulated to create a beautiful coat with consistency & texture - Maxim holds its own! Maxim for hold, volume and texture without leaving coats sticky, tacky or gummy. This unique formula establishes and reinforces the base of the coat without excessive breakage or damage. Maxim helps fill in where you need that extra lift in the coat, creating a look that is resistant to humidity, wind and sun. You can brush out and modify the final look as necessary without having to worry about extreme build-up or breakage.